Buyer archetypes · For marketers
The message changes when the priority does.
Pick a priority the way a buyer would. See the content they get first and the question the rep can ask next.
What matters to you?
What the buyer sees first
What is included, and which ownership costs to ask about.
Alder Court is fictional. Figures are invented for the example.
Internal demo label
Value Seeker
The rep can ask
“Would a line-by-line look at what’s included and the monthly costs help?”
A priority tells the rep what to discuss. It says nothing about age, household, income or eligibility.
How we use priorities
Useful to the buyer first. Fair to every buyer.
Useful first
The buyer gets the floor plan, cost detail or next step they asked for before anyone calls.
Same access for everyone
Every buyer can reach the same community information and the same next-step options.
No guessing
A layout choice tells the rep which plan to discuss. It is never a basis for guessing age, household, income or eligibility.
The six-label framework is a proposal for the expanded demo. The recorded Alder Court test captured three home priorities.
Try a full route
Walk through Alder Court as a buyer.
Choose your timing, a priority and a next step. Then see what the sales team learns.